Sub: Build brand awareness, trust, & loyalty with content marketing

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Virtual Learning Made Easy

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Hi (name),

 

Knowledgeable employees have the confidence to make impactful decisions. When companies provide their employees with the right business tools, everyone benefits.

 

Content Marketing is an online course designed to help learners create a content strategy for marketing to a targeted audience. Users will learn how to create effective campaigns through video and channel management, as well as how to use performance metrics to measure goals.

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A Metrics-Based Approach Delivers Measurable Results

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• Access: 90 days

• Course fee: $89

• Completion time: 3.5 hours

• Course credit: 0.3 CEUs

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Every Employee Benefits From Learning Content Marketing

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• Relate content marketing to social media and SEO.

• Create a purpose and goals for a content marketing plan.

• Describe the online marketing funnel and target audiences at each stage.

• List performance metrics and explain the content audit.

 

Content Marketing is part of the Marketing Essentials certificate program courses designed to equip employees with critical marketing tools and help companies meet their organizational strategies.

 

Related courses include:

Certificate in Digital Marketing: Gives professionals an introduction to marketing tools and strategies for the digital age.

 

Digital Marketing Strategy: Learn how to generate leads, achieve customer satisfaction, and grow your brand.