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Email Marketing
Services Overview
Hi there! Thanks for visiting my email marketing service page! Streamlining your automations is my passion. From trigger emails to lifecycle nurture programs, I span the entire customer journey. I'll devise a strategy that taps into customer behaviors for higher conversion rates; then build loyalty through relevant content and professional template designs.
PHASE 1: Marketing Strategy
Please review the sample marketing strategy for a New Lead/Welcome campaign below. This example, drawn from a previous client project, shows the thorough research and analysis performed. It provides insight into my internal processes, highlighting the comprehensive planning applied to create effective campaigns, and serves as the groundwork for subsequent email copywriting.
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Sample: New Lead Strategy by Regina Minton
PHASE 2: Email Copywriting & PHASE 3: Automation Setup
Work Examples - just click the link
The 3 Phases of my Marketing Automation Process
Phase 1 - Marketing Strategy
I thoroughly review your intake form, website, and materials, immerse myself in your products or services, learn your sales process, and analyze your customer journey.
Phase 2 - Email Copywriting
Following the strategy from step #1, I craft a sequence of compelling and valuable emails. These emails are designed to guide your audience, lay the groundwork for future sales opportunities, and encourage open communication.
Phase 3 - Automation Setup
I set up the segmentation strategy, different workflows, and trigger events. I will install tracking code and tags, upload and format each email in the campaign, schedule the send frequency, test the landing page and forms in Incognito mode, and then test the entire campaign's functionality.
Affordable solutions: We are here to help
My partner and I are committed to providing you with top-notch email marketing services tailored to your needs. We prioritize affordability and competitiveness without compromising on quality. Count on us as your dedicated resource for consultations, advice, and any assistance you require. We're here to support you every step of the way.
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Regina brings a diverse skill set to the team, specializing in organic marketing, email marketing, strategy, and business development. With her expertise, she can help drive your business forward by implementing effective email marketing strategies, crafting compelling email campaigns, and providing valuable insights for business growth.
Team Member
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Max is a dedicated CRM development and email specialist with extensive experience in almost every platform. With a strong focus on creating efficient systems, you can rest assured that your email marketing will be handled with utmost expertise and attention to detail.
Team Member
My Professional Certifications
Click on the image to view my official certification pages and details for each earned certification.
For Initial Setup or Short-Term Projects:
Easy À La Carte System
Need a couple campaigns, a template design, or another small project? Whether it's a one-time task or a small ongoing project, we've got you covered. Choose from à la carte projects that fit your business needs. Explore below or message me on Upwork to discuss your specific project.
ST Projects
Flat Rate Pricing for Popular Projects:
Low cost - no surprise hourly charges!
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DNS, DKIM & DMARC Authentication: $250
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Pop-Up Form Creation & Integration: $300
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CRM Audit (segmentation, tagging, integration): $600
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Logic Flowchart, Segmentation, Lead Scoring: $600
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Copywriting/Workflow Review (15 emails): $300
Simple À La Carte Process:
1. Upwork Chat: Reach out to discuss your project details. If necessary, we can schedule a quick 15-minute call.
2. Upwork Contract:
We'll forward a contract outlining your project requirements.
3. Intake Form:
You fill out a brief intake form to provide background information.
4. Project Deliverables:
We'll provide everything in the contract with unlimited revisions.
*Bonus: we will deliver a Loom recording walkthrough of project deliverables.
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📦 Tiered Pricing for Automated Email Flows
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Each flow includes:
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1:1 Strategy Session & Flow Planning
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Expert Copywriting
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Custom Template Design
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Full Automation Setup
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Comprehensive Testing Before Launch
Explore logic flowcharts & template design examples here: https://drive.google.com/drive/folders/1XahVuI8F2gzfW6-wJm_LsYv06OUc7aKy
For Long-Term Projects:
Budget-Friendly Monthly Retainers
Seeking ongoing support for your marketing? Whether you need general marketing, monthly campaigns, or complete email solutions, count on us. Our monthly retainers are transparent, budget-friendly and packed with value, ensuring you'll find the perfect one.
LT Projects
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Pick the ideal retainer that suits your business best. Need
a different setup? Custom retainers are available.
Message me on Upwork to schedule an initial consultation!
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Choose the Best Campaigns for your Business
Here are popular campaign ideas commonly used by businesses. I've included them to highlight campaigns we are experienced with and to inspire ideas for your own business.
1. New Lead/Welcome Campaign: 10 email series
A series of emails sent to new subscribers or customers to introduce your brand, product, or service.
2. Service or Product Page Campaign: 5 email series
Designed to promote a specific product, service, or offer, with the goal of driving sales or conversions.
3. Newsletter Campaign: weekly or monthly recurring
Regular updates that provide valuable content, industry news, tips, or insights to keep subscribers engaged and informed.​
4. Survey Campaign: 3 email series, monthly recurring
Used to gather customer feedback and opinions, helping you gain insights to improve your products or services.
5. Event Invitation Campaign: 5 email series, weekly or monthly recurring
Invitations to conferences, webinars, workshops, or other events, allowing recipients to RSVP and join.
6. Milestone Campaign: annually recurring
Celebrate special occasions, such as birthdays, anniversaries, or membership milestones, to strengthen customer relationships.
7. Upsell/Cross-sell Campaign: 7 email series, weekly or monthly recurring
Recommend complementary or upgraded products based on the customer's previous purchases, aiming to increase their order value.
8. Re-engagement Campaign: 7 email series
Sent to inactive subscribers, enticing them to re-engage with your brand through special offers, incentives, or personalized content.
9. Thank You Campaign: custom
Show appreciation to customers for their purchase, support, or engagement, reinforcing positive sentiment and fostering loyalty.
10. Educational/How-to Campaign: 5 email series
Provide valuable information, tutorials, or guides to educate customers and help them make the most of your products or services.
11. Social Proof/Testimonial Campaign: 5 email series
Showcase positive customer reviews, testimonials, or user-generated content to build trust and encourage conversions.
12. Holiday/Seasonal Campaign: quarterly
Tailored for special occasions, holidays, or seasonal promotions, leveraging the festive spirit to engage customers.
13. Post-Purchase Follow-up Campaign: 5 email series
Sent after a customer makes a purchase, checking for satisfaction, offering support, or requesting a review.
14. Product Launch Campaign: 7 email series
Announce new products or services, creating excitement and generating interest among your audience.
15. Exclusive VIP Campaign: custom
Targeted at your most loyal or high-value customers, offering exclusive discounts, perks, or early access to new releases.
16. Referral Program Campaign: 3 email series
Encourage customers to refer friends or contacts, providing incentives for successful referrals to expand your customer base.
17. Personalized Recommendation Campaign: 5 email series
Leverage customer data and preferences to deliver personalized product recommendations, tailored to their interests and past behavior.
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18. Feedback Request Campaign: 3 email series
Ask customers for feedback on their experience, inviting them to leave reviews or participate in surveys to improve your offerings.
19. Abandoned Cart Campaign: 3 email series
Re-engage customers who have added items to their shopping cart but left the website without completing the purchase.
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