Why Your Aesthetics Business Needs Marketing Automation Software

As with any other industry, marketing is incredibly important for businesses in the aesthetics market. It’s key to attracting new customers and keeping clients happy and engaged. Manually keeping track of where customers are and staying in contact with information relevant to where they are is incredibly arduous, time-consuming, and expensive. If you’re still sending out emails and texts or making phone calls without an automated system, you are missing out on an efficient and effective solution for staying engaged with your audience. Let’s dive into why your aesthetics business needs marketing automation software so you can thrive and excel with your business.

What Is Marketing Automation?

Marketing automation is software that incorporates key data points about your customers and clients. It contains email marketing flows, contact information, and other important data on your clients. This data is incorporated into the software to send out relevant information to your customers based on their needs. This means leads you are looking to attract to your business are receiving relevant communications to help convert them into customers and existing customers are sent communications to keep them coming back.

Marketing automation uses email and text campaigns as well as your CRM for customer contact information to warm up leads and increase sales. Marketing can be a monotonous and arduous task. With marketing software, you can automate so many of the mundane tasks needed to keep leads and clients engaged. This includes email marketing, social media posting, and ad campaign management. If you are looking to do more in less time with your marketing efforts, automation software is absolutely the answer.

Common Types Of Marketing Automation

With aesthetics businesses, attracting clients and creating a loyal customer base means sharing information to showcase your services and business. Marketing nowadays takes place almost entirely online. Marketing automation can help streamline these efforts and ensure your content is being seen by the right people at the right time. Here are some common types of marketing automation that your aesthetics business needs to thrive and prosper.

Email

Email marketing campaigns are highly effective when they are done correctly. Developing an email flow for leads and customers helps to increase sales and build your customer base. However, new leads who haven’t tried your business are going to require very different content than those who have been supporting your business for years. With automation software, data is used to show the right content to people based on where they are at in the sales process. Whether they need sales tactics, follow-ups, or customer service, marketing automation software helps ensure you’re building the best relationship with all of your clients.

Text

Like email campaigns, text campaigns are a highly effective way of engaging with customers. Creating concise and effective text campaigns for your customers helps promote engagement and encourage customers to come and see you. Many text campaigns feature discounts, reminders, and sale announcements sent straight to your customer’s phone with links and calls to action. Marketing automation software uses the data in your CRM to send relevant texts and grow your business.

Social Media

Social media is the name of the game when it comes to modern marketing campaigns. With so many people on platforms like Facebook, Instagram, TikTok, and Twitter, skipping social media in your marketing efforts drastically reduces your reach. Success in social media requires consistent and quality content. Staying on top of posting on all your social media platforms on top of every other task required in your aesthetics business is a lot. With marketing automation software, you can manage posts and ad campaigns to make sure your social media presence is as successful and engaging as possible.

Compelling Reasons Use Marketing Automation

Marketing automation not only reduces labor but also drastically improves the results of your campaigns. If you are ready to skyrocket your sales and profits with your aesthetics business, marketing automation services are the answer.

Reasons To Use Email Marketing Automation

Anyone who has had to set up an email campaign with content and automation knows the amount of time and labor needed to achieve even just one successful flow. With marketing automation software, you can set up different flows based on where each customer is at in the sales process. The best part is that the software collects and applies the data all on its own without you having to sort through leads.

Email marketing automation makes things much easier and also yields impressive results. With a current 4 billion daily email users and a projected 4.6 billion email users by 2025 (Statista, 2021), skipping out on email campaigns exclude a massive audience of potential customers. Using email software can result in increases of over 2,000 leads compared to no software. With marketing automation, you can double this improvement by an increase of 4,000 leads (Autopilot- “Marketing Performance Report”). For aesthetics businesses looking to increase their sales, marketing automation software is a no-brainer for attracting new leads.

In addition to attracting new leads, marketing automation software helps improve clickthrough rates with triggered emails. Triggered emails are sent in response to a specific action that a user takes and can help your business experience a 70.5% higher open rate (Epsilon). Sending out emails is good and well but if users aren’t engaging with CTA’s it is hard to get sales from email campaigns.

Reasons To Use Text Marketing Automation

Sending promotions and discounts, engaging with clients, and sending appointment reminders through text messages are great ways to build relationships with customers. Having content sent directly to your leads and customers' phones is incredibly effective. With 9 out of 10 text messages read within just 3 minutes of sending, you can be sure your marketing is reaching your customers quickly and effectively (SMS Comparison). Additionally, 70% of consumers subscribed to SMS marketing in 2022 creating an expansive customer base to engage with (Simple Textin).

Compared to email marketing campaigns, texts are opened significantly more. On average emails have an open rate of 21% while text messages are opened 98% of the time. The increased open rate for sms marketing leads to a higher clickthrough rate as well. Emails average a 3% clickthrough rate while text messages experience a 17% clickthrough rate (SMS Comparison).

If you’re looking to foster marketing efforts that increase open rates, click-through rates, and ultimately sales, then text marketing is a necessary endeavor. With marketing automation software, you can set up a system that does the work for you and allows you to reap the benefits of texts without having to put the monotonous labor in.

The Importance Of Using Email and Text Marketing Together

When businesses use the combination of email and text marketing automation, they see impressive results with leads, productivity, and customer relations. Businesses that use both types of marketing automation saw:

80% improvement in lead generation. (Invespcro)
77% more conversions from leads to customers. (Invespcro)
76% of businesses see a positive ROI within the very first year of using the software. (Marketo)
44% of businesses see this same positive ROI in the first six months. (Marketo)
Productivity and efficiency improved by 20% by using marketing automation software. (Nucleus Research).

Combining the strengths of both marketing avenues is the best way to attract leads and generate new customers and clients. With marketing automation software, you can have everything in one place to take care of the marketing communications with your customers so your business can benefit from these amazing improvements.

AestheticsPro Marketing Solutions Is The Answer

Finding the right marketing automation software can make all the difference in the set-up, implementation, and results you get from your campaigns. AestheticsPro Marketing Solutions is the answer. With a focus on aesthetic businesses, AestheticsPro caters specifically to the unique needs of your business to help yield the best results from your marketing efforts. Part of the software includes lead management as well as ROI and cost tracking to ensure you are on the right track with all of your marketing campaigns.

With newly redesigned software, businesses can find text marketing solutions powered by Twilio. This allows you to also incorporate text marketing and appointment confirmation via SMS to take advantage of the increased open and click-through rate. In addition to text messaging, AP marketing solutions help manage and share email e-blasts and newsletters to send relevant content to your customers and leads. With targeted email drip and triggered email campaigns, you can make sure your content is tailored based on customer data to increase engagement and promote sales.

If you are looking to make your marketing campaigns more efficient or are unsatisfied with your current lead generation or client conversion, AestheticsPro Marketing Solutions is the key to achieving that success. The time to foster growth in your aesthetics business through lead generation and increased conversion is now. Start taking advantage of all the benefits of marketing software automation today.