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Every business needs a strategy to get the most out of any marketing efforts. Your plan should include online marketing. Many people find a new-to-them business by completing a basic web search. If you aren’t showing up as a ranked website in that search, you miss out on business. To increase your searchability, follow these seven steps:

 

1. SEO – Keywords are essential. Learn SEO strategies or hire a firm to help you determine the keywords that will help your business rank in a web search.

2. Understand your “Ideal Clients” – If you truly know your ideal client and their searching styles, you will create webpages hosted on your site that different keywords point toward.  When clicked, the customer feels like they got everything they needed out of your page from their search criteria response, and you will have a better-quality client.

3. Web content keywords – We talked about having good SEO keywords, but keywords also belong in your content. If you have blogs or articles or service descriptions, they should have ranking keywords in titles, subtitles, and articles or content.

4. Don’t forget the “Call to action” – Every webpage hosted on your site should have a strong call to action that can track the customer’s entry into your sales funnel. This call to action should be set up with a CRM software you have installed to collect customer data and know-how to target them in the future better or when to follow up.

5. Content is Key – To increase your searchability, your website should get regular content updates and refreshes. The content should be relevant and of value to your audience. It should also be targeted to your keywords and offer quality links to other established expert sites. Also, provide an option to share the posts on social media and via email. This will help improve your SEO ranking.

6. Integrate your marketing strategies – Every business should include both online and offline marketing strategies. Brochures should point to your website, perhaps with a special offer page listed. Your website should collect contact data such as an address, email, or phone so you can have an offline avenue to reach them as well for coupons, special events, and product offerings.

7. Link up – It’s essential to find other relevant websites to link to yours as well as for you to link elsewhere. Reach out to strategic partners, offer guest blog spots, offer to create on video blog for another site with a cross-population of your ideal client, or work with an authority figure in your field to recommend you as a local vendor.

 

Together, these seven steps will help you create an effective online marketing plan. The time and energy spent will be well worth it as you begin to create a more searchable website and offer new avenues to attract your ideal clients into your sales funnel.