Email #5

Sub: Help drive traffic to your website

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Virtual Learning Made Easy

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Hi (name),

Knowledgeable employees have the confidence to make impactful decisions. When companies provide their employees with the right business tools, everyone benefits.

Paid Search (Pay Per Click) is an online course that helps users create effective ad campaigns using paid search advertising. Pay Per Click (PPC) channels offer a way to drive traffic to your site and measure performance. Among the topics discussed in this course are landing pages, A/B testing, search engine optimization, analysis, and report generation.

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A Metrics-Based Approach Delivers Measurable Results

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• Access: 90 days

• Course fee: $99

• Completion time: 4 hours

• Course credit: 0.4 CEUs

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Every Employee Benefits From Pay Per Click

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• Explain how to set and measure PPC account goals.

• Describe how to set PPC account goals and measure conversion rates.

• Identify the uses of keyword planners and ad extensions.

• Explain how to optimize a landing page and display ads for A/B testing.

Paid Search (Pay Per Click) is part of the Marketing Essentials certificate program courses designed to equip employees with critical marketing tools and help companies meet their organizational strategies.

Related courses include:

Conversion Rate Optimization: Learn how to optimize your digital marketing efforts to increase desired outcomes from your website visitors.

Digital Marketing Strategy: Learn how to generate leads, achieve customer satisfaction, and grow your brand.