Sub: Learn how to optimize your website’s performance

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Virtual Learning Made Easy

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Hi (name),

 

Knowledgeable employees have the confidence to make impactful decisions. When companies provide their employees with the right business tools, everyone benefits.

 

Web Analytics is an online course that provides learners with insights into data and metrics for websites. Learn how to optimize and test pages for segmenting website traffic. Increase your web presence and e-commerce through web analytics best practices.

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A Metrics-Based Approach Delivers Measurable Results

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• Access: 90 days

• Course fee: $79

• Completion time: 5 hours

• Course credit: 0.3 CEUs

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Every Employee Benefits From Web Analytics

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Discuss SEO, SEM, and the difference between metrics and KPIs.

Describe implicit data, explicit data, and the use of dashboards.

Explain dynamic content, optimization, and page testing.

List the stages of the buying cycle and purchase funnel and relate them to e-commerce metrics.

 

Web Analytics is part of the Marketing Essentials certificate program courses designed to equip employees with critical marketing tools and help companies meet their organizational strategies.

 

Related courses include:

Search Engine Optimization: Learn the marketing aspects of SEO and how to use performance measurement tools.

 

Mobile Marketing: This online course gives you the tools to market to your target audience through their mobile search habits.