Sub: Optimize the visibility of your websites and web pages

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Virtual Learning Made Easy

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Hi (name),

 

Knowledgeable employees have the confidence to make impactful decisions. When companies provide their employees with the right business tools, everyone benefits.

 

Search Engine Marketing is an online course that helps users implement SEO practices and measure website performance. Learn how to make search engine optimization an integral part of your marketing strategy.

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A Metrics-Based Approach Delivers Measurable Results

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• Access: 90 days

• Course fee: $79

• Completion time: 4 hours

• Course credit: 0.4 CEUs

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Every Employee Benefits From Search Engine Marketing

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• Describe SEO processes and how they fit with communications and marketing.

• Identify the pieces of a webpage that contribute to search engine rankings.

• Explain how web pages are found and ranked by search engines.

• List optimization strategies for increasing website rankings.

 

Search Engine Marketing is part of the Marketing Essentials certificate program courses designed to equip employees with critical marketing tools and help companies meet their organizational strategies.

 

Related courses include:

Search Engine Optimization: Learn the marketing aspects of SEO and how to use performance measurement tools.

 

Social Media Marketing: Learn best practices for reaching potential customers through social media and tracking successful engagement.